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About Me and My Philosophy

product photography

product photography

I have over 20 years experience in commercial photography. I obtained a photographic degree inĀ  in 1985, and since I have worked in every aspect of commercial photography.

Along the way I have won several awards, including a couple of Addy’s, and have developed an appreciation for film curves having earned my degree entirely in film. Because of this, I approach digital in a different way. I know that as much latitude as digital has, there is still no substitute for the right lighting and exposure. I shoot digital the way I would transparency film, with very little latitude. I understand that digital is just as exacting as film, otherwise the results will be compromised.